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谢伏瞻
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李培林
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    2022年冬奥会背景下京张冰雪旅游发展现状与展望

    摘要

    2022年冬奥会的成功申办极大地促进了京张地区冰雪旅游的发展,体现为冰雪场地规模不断扩大,冰雪旅游参与人数大幅增加;冰雪赛事活动日益增多,冰雪特色项目发展日趋多元;配套设施不断完善,冰雪旅游人才储备数量增加;冰雪旅游带动作用增强,京张区域联动效应初步显现。然而,京张冰雪旅游发展仍在产品供给、疫情影响和区域协同方面面临一定挑战。展望未来,随着对疫情影响的积极应对,依托文化服务、冰雪设施等比较优势的发挥,伴随京津冀产业协同发展不断走深走实,冰雪产业链式分工协作格局将加快构建,京张冰雪旅游将迎来新增长。

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    Abstract

    The successful bid for the 2022 Winter Olympic Games has greatly promoted the development of ice and snow tourism in Beijing-Zhangjiakou region. The scale of ice and snow venues keeps expanding,and the number of participants in ice and snow tourism increases substantially. Snow and ice sport events are increasing,snow and ice featured events are becoming diversified. The construction of supporting facilities is constantly improving,the number of ice and snow tourism talent reserve is increasing. The driving role of ice and snow tourism is enhanced,and the linkage effect between Beijing and Zhangjiakou is initially emerging. However,the development of ice and snow tourism in Beijing and Zhangjiakou still faces some challenges in product supply,epidemic impact and regional coordination. Looking forward to the future,with the positive response to the epidemic impact,relying on the comparative advantages of cultural services and ice and snow facilities,as well as the deepening and solid coordinated development of Beijing-Tianjin-Hebei industries,the chain division of labor and cooperation pattern of the ice and snow industry will be accelerated,and the ice and snow tourism in Beijing and Zhangjiakou will usher in new growth.

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    作者简介
    齐飞:齐飞,博士,北京体育大学体育休闲与旅游学院讲师,硕士生导师,主要研究方向为体育旅游、休闲体育。
    黄妹:黄妹,北京体育大学体育休闲与旅游学院硕士研究生。
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