在新一轮科技革命和全球新冠肺炎疫情的影响下,旅游业发展将迎来新的机遇和挑战。科技创新是推动经济增长和社会进步的动力源泉,也是促进旅游业高质量发展的底层变量。数字化、融合化、智慧化、虚拟化、精准化和高效化已经成为旅游业发展的主引擎和新动能,表现为科技赋能下旅游资源整合、旅游业态创新、旅游服务提质、旅游体验延伸、旅游营销变革、旅游治理增效等模式。面对百年未有之大变局,科技创新是旅游业破局制胜之关键,但需要充分把握科技赋能旅游业发展的特征与规律,在复杂的竞争环境中协同合作,并在文化内涵引领下实现可持续发展。
<<With the recurring global pandemic and the new round of technological revolution,tourism development will usher in new development opportunities and challenges. Science and technology innovation is the source of economic growth and social progress,and the underlying variable that promotes tourism development. Digitization,integration,intelligence,virtualization,precision and efficiency have become the main engine of tourism development and the new momentum of high-quality development. This is manifested as the improvement of tourism resource integration,extension of tourism experience,the transformation of tourism marketing,quality ascension of tourism service,innovation of tourism commercial activities,and efficiency of tourism governance under the empowerment of science and technology. Faced with the unprecedented changes,technological innovation is the key to develop tourism industry. However,it is necessary to fully grasp the characteristics and rules of the development of tourism empowered by science and technology,cooperate in the complex competitive environment,and realize sustainable development under the guidance of cultural connotation.
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