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    2021年佛山城市旅游的发展思路与实践探索

    摘要

    佛山是粤港澳大湾区重要节点城市、全国唯一的制造业转型升级综合改革试点城市,在大湾区城市群中独具优势。近年来,佛山旅游业面临的竞争日益加剧。本报告聚焦佛山城市旅游发展的现状与趋势,展现城市功能与旅游核心特色、城市旅游需求与支出、城市旅游核心要素构建等方面的具体情况,剖析城市旅游发展内部面临的主要困难和限制,并提出推进城市旅游发展的具体建议。“经济佛山”是该市的立市之本,佛山应充分结合在全球制造业体系中的重要地位,强化“文化佛山”的市场认知,推动文化产业、创意产业、现代服务业与先进制造业融合发展,利用历史文化底蕴和“旅游+”的渗透力,深化全域旅游发展,将自身打造成粤港澳大湾区重要的城市旅游目的地。

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    Abstract

    Foshan is an important node city in Guangdong-Hong Kong-Macao Greater Bay Area,and the only pilot city for comprehensive reform of manufacturing transformation and upgrading in China. It has unique advantages in the urban agglomeration of the Greater Bay Area. In recent years,Foshan’s tourism industry is facing increasing competition. This paper focuses on the current situation and trend of urban tourism development in Foshan,shows the specific situation of urban function and tourism core characteristics,urban tourism demand and expenditure,and the construction of urban tourism core elements,analyzes the main difficulties and constraints faced by urban tourism development,and puts forward policies and measures to promote urban tourism development. This paper points out that “Economic Foshan” is the foundation of the city. Foshan fully combines its important position in the global manufacturing system,strengthens the market cognition of “Cultural Foshan”,promotes the integrated development of cultural industry,creative industry,modern service industry and advanced manufacturing industry,gives full play to the precipitation of Foshan’s historical and cultural heritage and the penetration of “tourism plus” to further promote the urban functional space Improve and optimize the quality of traditional cultural resources,high-quality ecological resources and cultural and tourism innovation resources,deepen the regional tourism development,and build Foshan into an important urban tourism destination in the Guangdong-Hong Kong-Macao Great Bay area. This paper suggests that improving the function and status of urban tourism is the key to Foshan’s tourism development. Enhancing traffic accessibility and building regional cooperation network are the focus of Foshan’s tourism development. Promoting the integration of tourism and cultural and creative industries is the strategic choice to promote the high-quality development of tourism.

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    作者简介
    吴悦芳:吴悦芳,博士,佛山职业技术学院讲师,研究方向为城市旅游、旅游流动性、非物质文化遗产与旅游发展。
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