本报告基于政府报告、行业研报和媒体发布的信息,对新冠肺炎疫情对澳门旅游业造成的影响进行了阐述,并对澳门特区政府在疫情发生之后采取的一系列控疫情、求生存、振经济的政策及澳门特区政府旅游局协同旅游业一起为重启和复苏澳门旅游业所做的努力进行了分析。在此基础上,本研究总结了澳门在防控疫情传播和恢复其受到严重影响的旅游业方面的经验:第一,澳门采取了严格的疫情防控措施,这些举措虽然打击了旅游业,但有助于保护本地经济和市场,对振兴本地经济至关重要;第二,通过保持当地经济的活力,澳门能够实施相应的策略来扶持旅游业和本地经济;第三,澳门与其传统和主要客源市场——内地市场,尤其是与其邻近的粤港澳大湾区内地城市依然保持着持续的接触和沟通;第四,必须迅速而果断地推出充分的财政和经济援助方案,维持本地经济活动和消费。这些经验可以为旅游政策制定者和旅游管理者提供一些借鉴。
<<Using the secondary information published in government reports,industry reports,and media,this research describes the impacts of COVID-19 on Macao’s tourism industry and elaborates on a basket of policies and initiatives implemented by Macao SAR government for controlling the epidemic and reviving the economy,as well as the joint efforts made by Macao Government Tourism Office (MGTO). On this basis,this research summarizes Macau’s experience in preventing and controlling the spread of COVID-19 epidemic and restoring its severely affected tourism industry:First,Macao has adopted strict epidemic prevention and control measures. Although these measures have hit the tourism industry,they have helped protect the local economy and market. At the same time,this is vital to the revitalization of the local economy. Second,by maintaining the vitality of the local economy,Macau can implement corresponding strategies to support tourism and the local economy. Third,Macau has maintained continuous contact and communication with its traditional and main source markets,the mainland market,especially its neighboring cities in GBA. Finally,we must quickly and decisively roll out adequate financial and economic assistance programs to maintain local economic activity and consumption. These experiences can provide some reference for tourism policy makers and tourism management.
<<