2020年,新冠肺炎疫情对香港旅游业造成了巨大的冲击。面对此次全球性突发公共卫生事件,把握未来旅游发展方向和市场需求,是当前香港旅游业转型升级的关键所在。本报告分析2019~2021年香港旅游与酒店业的统计数据得出:2019年香港旅游业受社会暴力事件影响,访港旅客人数持续下滑;2020年疫情发生以来,旅客人数骤降,香港旅游业呈现冻结状态;2021年第二季度起,随着本地经济明显复苏以及香港疫苗接种率的提高和香港特区政府对旅游限制措施的一步步放宽,香港旅游业将有机会开始逐渐恢复。在探讨香港特区政府相关部门与旅游业界应对新冠肺炎疫情的相关对策的基础上,结合学者对香港旅游业未来发展的科学预测,本报告认为香港未来的旅游发展方向主要在三个方面,即短途旅游、健康旅游和智慧旅游。基于香港旅游业实现可持续发展的目标,对香港未来应对其他危机事件的方向提出建议:第一,及时识别危机后旅客需求的转变;第二,保持旅游产品的多元化和特色化;第三,保持旅游客源地的多元化;第四,维持旅游目的地形象的宣传。
<<The outbreak of COVID-19 pandemic has affected the Hong Kong tourism industry significantly due to the travel restriction and the slump of travel demand. Tourist behavior and tourist demand have been changed during this global health crisis. To mitigate the negative impact of the pandemic on the tourism industry and attain a sustainable recovery of tourism sector,it is critical to have a good understanding of the future tourism market development. This article employs statistics on Hong Kong’s tourism and hospitality industry during the pandemic period of 2019-2021. The analysis results show that Hong Kong tourism industry was affected by social violence in 2019,and the number of tourists visiting Hong Kong continued to decline;since the outbreak of the COVID-19 pandemic in 2020,the number of tourists has plummeted,and Hong Kong tourism industry has been in a state of freezing;from the second quarter of 2021,with the obvious recovery of the local economy and the increase vaccination rate of Hong Kong and the government’s step-by-step relaxation of travel restrictions,Hong Kong’s tourism industry will have the opportunity to begin to gradually recover. On the basis of discussing the relevant countermeasures in response to the COVID-19 pandemic of the Hong Kong government and the tourism industry,and combining scholars’ scientific predictions on the future development of Hong Kong’s tourism industry,we believe that Hong Kong’s future tourism development direction will be mainly in three areas,namely short-distance tourism,health tourism and smart tourism. Based on the goal of achieving sustainable development in Hong Kong’s tourism industry,the study puts forward suggestions on the future direction of Hong Kong’s response to other crises:first,timely identification of changes in passenger demand after the crisis;second,maintaining the diversification and specialization of tourism products;Third,maintaining the diversification of tourist sources;fourth,maintaining the publicity of the tourist destination image.
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