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    2021年粤港澳大湾区乡村旅游发展报告

    摘要

    本报告首先讨论了乡村旅游在我国发展的背景及其对粤港澳大湾区旅游产业发展的意义,突出了其对促进农村产业融合发展、增加农民就业及收入、帮助农村脱贫奔小康以及带动新时期城乡统筹发展的重要作用。其次介绍了粤港澳大湾区乡村旅游发展的背景,阐释了其如何利用区位优势和城市力量推进了乡村旅游的多样化和高质量发展。再次详细梳理了以内地9座城市为主体的粤港澳大湾区乡村旅游的发展现状及特点,并指出其存在的问题主要体现在三个方面,即乡村旅游用地不足,配套政策衔接不畅;基础设施建设相对落后,缺乏行业规范;产业发展尚处于起步阶段,人才队伍建设落后。最后认为粤港澳大湾区的乡村旅游建设应加强组织管理并设立有效的评价体系,同时各级政府应出台相应的人才政策以及利益分享机制吸引人才返乡发展,进而推进粤港澳大湾区对“粤美乡村”及田园综合体的旅游品牌建设,打响以乡村旅游为主的全域旅游名声,提高粤港澳大湾区乡村旅游的韧性和知名度。

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    Abstract

    This paper first discusses the background of rural tourism’s development in China and its significance to the development of tourism industry in Guangdong,Hong Kong and Macao,highlighting its important role in promoting the integration and development of rural industries,increasing peasants’ employment and income,helping rural areas out of poverty,and encouraging the urban-rural transformation in the new era. Then it introduces the background of the development of rural tourism in the Great Bay Area,and explains how it uses its regional advantages and urban forces to promote the diversification and high-quality development of rural tourism. With nine cities in the mainland as the main body,the article combs the development status and characteristics of rural tourism in the region in detail,and points out that its problems are mainly reflected in three aspects,namely,insufficient rural tourism land and poor coordination of supporting policies;backward infrastructure construction,and lack of industry standards;initial stage of industrial development,and lagging talent team construction. Finally,the article believes that the construction of rural tourism in Guangdong-Hong Kong-Macao should strengthen their organization and management capacities,and establish an effective evaluation system. At the same time,governments at all levels should introduce corresponding talent policies and benefit-sharing mechanisms to attract young people to return to their hometowns for development. In addition,it is necessary to further promote the tourism brand construction of “Yuemei Village” and pastoral complex in the Great Bay Area,and actively use the demonstration site cluster to create a high-quality rural tourism route,so as to improve toughness and popularity of rural tourism in this area.

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    作者简介
    王蓬:王蓬,博士,中山大学旅游学院科研博士后,研究方向为乡村社会学、社区研究、日常生活研究。
    王心蕊:王心蕊,博士,中山大学旅游学院副教授,研究方向为人口迁移、乡村旅游、旅游与房地产经济等。
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