2020 is the end of the 13th Five-Year Plan for Economic and Social Development of the People’s Republic of China，the last year of the battle against poverty and the year to achieve the goal of building a moderately prosperous society in all respects. Standing at the historical intersection of the Two Centenary Goals，in this year，the protection of intangible cultural heritage of traditional art presents a new atmosphere，new actions and new trend. Intangible cultural heritage assisted targeted poverty alleviation，focusing on “traditional art poverty alleviation”，and has gained groundbreaking achievements. When holding “intangible cultural heritage Shopping Festival”，lots of new media are used，which endows traditional art with new energy. “Traditional art anti epidemic” makes traditional art more embedded in the mainstream discourse to improve the ability of social governance. In the process of meeting the people’s needs for a better life，promoting sustainable economic and social development and serving major national strategies，traditional art has transformed from single project protection to systematic protection. It is giving birth to new aesthetics，new business forms，new cultural space and new consumer market，is showing the prospect of wide application in modern life.