北京市是全国文化中心,具有良好的文化产业发展的人文、政策和社会环境,文化产业增加值占GDP的比重稳居全国第一,但仍存在行业发展不平衡和地区发展不平衡等结构性问题。本报告运用数理统计、数据挖掘和波士顿矩阵等方法,对北京市文化产业各行业和各地区的发展状况进行深入分析,发现新闻信息服务和文化传播渠道为高市场占有率、高增长率行业,需要加大投资,积极扩大经济规模;内容创作生产、文化娱乐休闲服务、文化辅助生产和中介服务为高增长率、低市场占有率行业,需要积极开拓市场;其他行业的发展相对滞后。对不同地区的对比分析发现,朝阳区为高市场占有率、低增长率的地区,其文化产业发展已趋于成熟;东城区和海淀区为高市场占有率、高增长率地区,需要增加投资以支持其迅速发展;北京市各区域的文化产业资产使用效率总体偏低。据此进一步提出了相应的优化策略:充分利用区域优势资源,大力发展新闻信息服务、文化传播渠道、创意设计服务和内容创作生产等优势文化行业;文化投资运营、文化休闲娱乐服务等发展滞后的行业,需调整内部结构,弥补短板,实现北京地区文化产业全业态协调发展;针对文化消费与资产投入不协调问题,政府需有针对性地提高服务效能,改进服务方式,加大文化宣传力度,满足不同群体的文化需求,提升文化消费水平。
<<As a national cultural center,Beijing has a good cultural,policy and social environment for the development of cultural industry. The proportion of added value of cultural industry in GDP ranks first in China,but there are still structural problems such as unbalanced industrial development and unbalanced regional development. This report makes an in-depth analysis of the development of various industries and regions of Beijing’s cultural industry by using the methods of mathematical statistics,data mining and Boston matrix. Research shows that news and information services and cultural communication channels are industries with high market share and high growth rate,which need to increase investment and actively expand economic scale and market opportunities;content creation and production,cultural entertainment and leisure services,cultural auxiliary production and intermediary services are industries with high growth rate and low market share,which need to actively explore the market situation;the development of other industries lags behind. The comparative analysis of different regions shows that Chaoyang District is an area with high market share and low growth rate,and its cultural industry has become mature;Dongcheng District and Haidian District are areas with high market share and high growth rate,which need to increase investment to support their rapid development;the use efficiency of cultural industry assets in all regions of Beijing is generally low. Therefore,the corresponding optimization strategies are further put forward. Make full use of regional advantageous resources and vigorously develop advantageous cultural industries such as news information service industry,cultural communication channel industry,creative design service industry and content creation and production. In view of the lagging industries such as cultural investment and operation,cultural leisure and entertainment services,it is necessary to adjust their internal structure,make up for their shortcomings,and realize the coordinated development of the whole business type of cultural industry in Beijing. In view of the disharmony between cultural consumption and asset investment,the government needs to improve service efficiency,improve service methods,strengthen cultural publicity,meet the cultural needs of different groups and improve the level of cultural consumption.
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