Cultural identity are different from signs，symbols，landmarks，figures，elements in general sense. As a composite system，cultural identity is more and more favoured by cultural builders because of its characteristics of branding，individuality，visualization and easy to spread. Shanghai，Hunan，Zhejiang，Shandong，Fujian along with other provinces have formulated policies and measures to create cultural identity with their own characteristics. Jiangsu has the foundation and sense of urgency to create cultural identity. The establishment of cultural identity is of great significance to the integrated development of our province，to lead in the high quality cultural construction，and to the public recognition of cultural construction. At present，there is a realistic deviation between the construction of cultural identity and cultural heritage，leaving room for improvement in strategic planning，brand hierarchy，personality mining，rhetorical expression and visual presentation. Hence we are proposing to promote to the strategic height and build organizational structure；Review existing cultural elements and compile the list of identities；Mobilize the masses to participate in the selection of cultural symbol；Explore cultural characteristics and form systematic documentation；Strengthen visual presentation and promote diversified communication.