Shaping the brand influence of “Jiangsu service” is not only an important action to promote the high-quality economic development of Jiangsu，but also an important starting point for serving the new development. Against the international and domestic advanced standards，“Jiangsu service” brand construction has made remarkable achievements，but it still faces many prominent pain points and difficulties. Shaping the brand influence of “Jiangsu service” should focus on enhancing the brand radiation，giving full play to the brand leadership，creating a regional brand image and improving the brand reputation. Specific policies and measures include：increase the supply of digital application scenarios；pilot demonstration and integrated development of the two industries；establish a “specialized and special” brand image of gathering demonstration carriers；improve the service industry quality standard system.