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    入围2020年“最具价值全球品牌100强”中国企业评价分析

    摘要

    本报告分别从地域分布、行业分布、所有制结构分布等多个维度对2020年入围“最具价值全球品牌100强”的中国品牌进行定量分析,并选取典型企业进行定性分析与总结。总体而言,2020年我国入围的企业数量较2019年稳中有增。从地域分布来看,入围的中国企业大部分来自东部地区,西部地区仅茅台一家品牌企业入围;从行业分布来看,入围品牌企业主要来四个行业,分别为金融业,批发和零售业,制造业以及信息传输、软件和信息技术服务业;从所有制结构来看,入围数量最多的是民营企业,国有企业紧随其后,而港、澳、台商独资经营企业则无一入围。结合典型企业的具体案例,本报告分析认为:在突发风险频发和竞争日益激烈的大背景下,我国企业应当继续坚持产业结构的调整升级,加大对新科技的研发支持力度,致力于打造具有国际品牌影响力的中国企业。

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    Abstract

    This report conducts quantitative analysis of the top 100 Most valuable Global Brands in 2020 from multiple dimensions such as geographical distribution,industry distribution,ownership structure distribution,and selects typical companies for qualitative analysis and summary. Overall,the number of Chinese companies listed in 2020 has steadily increased compared with last year. From the perspective of geographical distribution,most of the shortlisted Chinese companies come from the eastern region,while Moutai is the only one in the western region. From the perspective of industry distribution,the shortlisted brands mainly come from four industries,namely,finance,wholesale and retail,manufacturing,and information transmission,software and information technology services;From the perspective of ownership structure,the largest number of shortlisted private companies,followed by state-owned enterprises,and Hong Kong,Macao and Taiwan corporate sole proprietorship companies are not shortlisted. Combined with the specific cases of typical companies,the analysis concludes that:under the background of frequent sudden risks and increasingly fierce competition,Chinese companies should continue to adhere to the adjustment and upgrading of industrial structure,increase the support for the research and development of new technologies and new technologies,and devote themselves to building Chinese companies with international brand influence.

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    作者简介
    葛超:葛超,博士,深圳职业技术学院经济学院讲师,主要研究方向为财务报表分析。
    杨道广:杨道广,博士,对外经济贸易大学国际商学院副教授、博士生导师,主要研究方向为内部控制与公司财务、审计与公司治理。
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