居民体育消费是指人们为了参与体育活动、获取体育指导服务等与体育相关的消费,主要包括购买体育装备用品的实物型体育消费,使用体育场地、接受教练指导以及观看各类体育赛事的服务型体育消费,以及包括体育旅游、体育彩票等在内的其他体育消费。本报告以2020年度长三角地区国家体育消费试点城市的居民体育消费调查数据和相关报告为基础,对长三角地区国家体育消费试点城市内居民的体育消费总体规模、消费层次、消费结构、人群差异等情况予以梳理呈现。自2020年国家体育总局公布国家体育消费试点城市名单以来,长三角地区10个试点城市通过一系列举措促进体育消费提质扩容,较好地满足了居民健身休闲和体育消费需求,有效促进了体育消费市场发展,对其他区域优化体育产品与服务供给、促进居民个人体育消费具有较大的借鉴意义。
<<Residents’ sports consumption refers to people’s sports related consumption in order to participate in sports activities and obtain sports guidance services,mainly including physical sports consumption of purchasing sports equipment and supplies,service-oriented sports consumption of using sports venues,receiving coach guidance and watching various sports events,as well as some other sports consumption,like sports tourism and sports lottery. Based on the survey data and relevant reports of residents’ sports consumption in the national sports consumption pilot cities in the Yangtze River Delta in 2020,this report combs and presents the overall scale,consumption level,consumption structure and population differences of residents’ sports consumption in the national sports consumption pilot cities in the Yangtze River Delta. Since the General Administration of Sport of China announced the list of national sports consumption pilot cities in 2020,ten pilot cities in the Yangtze River Delta have promoted the physical expansion of sports consumption through a series of measures,better met the residents’ demand for fitness,leisure and sports consumption,effectively promoted the development of sports consumption market,and has good reference significance for other regions to optimize the supply of sports products and services as well as promote residents’ individual sports consumption.
<<Keywords: | Yangtze River DeltaSports ConsumptionNational Sports Consumption Pilot CitiesStratification Differences |