体育旅游产业是在党的十一届三中全会后,伴随旅游业的壮大而逐步兴起的一种体育与旅游交叉融合的新型服务产业,是体育产业的重要组成部分。本报告重点从消费客源、业态融合、载体资源及项目旅游等方面阐述当前安徽省体育旅游的发展优势,综合分析安徽省体育旅游的行业主题以及自驾、民俗等体育旅游的特点,深入探讨了安徽省体育旅游产业在统筹联动、主动融入、协同联动发展方面的经验,并针对安徽省体育旅游产业进行前景展望。
<<Sports tourism industry is a new service industry with the cross integration of sports and tourism,which gradually rises with the development of China’s tourism after the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China. Sports tourism industry is an important part of the sports industry. This report focuses on the current development advantages of sports tourism in Anhui Province from the aspects of consumer source,business integration,carrier resources and project tourism,comprehensively analyzes the characteristics of sports tourism such as industry theme,self driving and folk customs of sports tourism in Anhui Province,and deeply discusses the experience of sports tourism industry in Anhui Province in overall linkage,active integration and collaborative linkage development. This report also makes a prospect for the sports tourism industry in Anhui Province.
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