With the rapid development of social economy，the continuous improvement of people’s living standards and the continuous enhancement of residents’ awareness of sports fitness，Jiangsu has vigorously developed the county sports industry through diversified ways，achieved good economic and social benefits and formed certain characteristic experience. Overall，Jiangsu county sports industry has a solid economic foundation，strong cultural heritage and diverse industry carriers. Among them，the effect of county sports industry bases，projects and demonstration units is prominent，various county sports service complexes are developing rapidly，sports health characteristic towns are diverse，and the construction of sports parks has achieved remarkable results. Under the good development situation，Jiangsu county sports industry has formed some basic development experience：paying attention to the transfer of the advantages of the original manufacturing industry and forming the leading layout of sports industry development；developed counties and districts represented by the national sports industry demonstration bases focus on policy guidance and special guidance；pay attention to the mining and integration of regional sports industry resources and overall layout；the county sports development pays attention to the overall layout and explores the characteristic development at the same time；pay attention to the coordinated development of sports industry and sports undertakings；respect more for the capital allocation role of the market and pay attention to the industrial dominant position of social forces. In this context，in order to better promote the development of county sports industry in Jiangsu，it is proposed to coordinate the development of county sports industry，help rural revitalization，improve industrial infrastructure，promote coordinated development of county，optimize the layout of industrial structure，create event brands with regional characteristics and promote the upgrading of sports consumption.