The sporting goods industry is an important part of the sports industry. The development scale of the sporting goods industry in the Yangtze River Delta is the largest industry among the sports industries in the Yangtze River Delta. In recent years，the development of sporting goods industry in the Yangtze River Delta has shown the characteristics of agglomeration growth，significant role of headquarters economy，extension of sporting goods manufacturing industry to service，development of sporting goods to multiple categories，development of sporting goods to all channels，development of sporting goods sales to online，and development of sporting goods manufacturing to intelligence. At this stage，there are some problems in the development of sporting goods industry in the Yangtze River Delta，such as relatively low investment expenses，relatively few high-end sports equipment manufacturing enterprises，relatively few well-known sports brands，large regional development gap and so on. In view of this，this report puts forward the development strategies of sporting goods industry in the Yangtze River Delta，such as building a new highland of high-end intelligent manufacturing，developing new retail of sports goods，promoting the digital level of proxy processing and production of sports goods，promoting the agglomeration and development of sporting goods industry，and giving full play to the positive role of sports resources trading platform in the Yangtze River Delta.