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谢伏瞻
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    2017~2019年长三角地区健身休闲业发展报告

    摘要

    长三角地区健身休闲业近年来凭借丰富的自然资源、旺盛的市场需求、优质的服务供给取得了飞速发展。本报告系统梳理了长三角地区健身休闲业的发展状况,认为从整体上看,目前长三角地区健身休闲业具有产业规模快速增长、产业贡献日益突出、健身休闲服务体系日臻完善、市场环境持续向好、载体建设取得良好进展、基础设施不断优化、健身休闲消费潜力巨大、投融资市场依旧活跃等特征,并且还呈现区域合作不断深化、户外运动产业初具体系、室内健身经营新模式与新产品迭出、运动休闲消费潜力较大、行业智能化与智慧化升级加速、健身服务覆盖全年龄段等诸多发展新亮点。最后从优化产业结构和布局、推动运动项目一体化先行先试、培育龙头企业、完善制度设计等方面对长三角地区健身休闲业提出了若干发展建议。

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    Abstract

    With rich natural resources,strong market demands and high-quality service supplies,the fitness and leisure industry in the Yangtze River Delta has developed rapidly in recent two years. This report systematically combs the development status of the fitness and leisure industry in the Yangtze River Delta,and holds that:On the whole,the fitness and leisure industry in the Yangtze River Delta has the advantages of rapid industrial scale growth,increasingly prominent industrial contribution,increasingly perfect fitness and leisure service system,continuous improvement of market environment,good progress in carrier construction,continuous optimization of infrastructure,huge fitness and leisure consumption potential,the investment and financing market is still active,and it also presents many new highlights and models such as the continuous deepening of regional cooperation,the initial system of outdoor sports industry,the emergence of new indoor fitness business models and new products,the new highlights of sports and leisure consumption,the acceleration of intelligent and intelligent upgrading of the industry,and the coverage of fitness services for all ages. Finally,some development suggestions are put forward from the aspects of optimizing industrial structure and layout,promoting the integration of sports,cultivating leading enterprises and perfecting system design.

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    作者简介
    徐开娟:徐开娟,博士,复旦大学博士后,上海体育学院上海运动与健康产业协同创新中心副教授,研究方向为体育政策、体育产业管理。
    曾鑫峰:曾鑫峰,上海体育学院博士在读,研究方向为体育管理。
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