竞赛表演业是体育产业的主引擎,对体育产业高质量发展具有极其重要的引领带动作用。在政府政策引导和市场创新的共同作用下,长三角地区竞赛表演业近年来取得飞速发展。目前,长三角地区竞赛表演业呈现产业规模稳定增长、体育赛事规模与质量不断提高、品牌体育赛事蓬勃发展、赛事综合效益日益显著、职业赛事影响力不断提升、办赛水准日益提高、市场环境持续向好的发展态势,但新冠肺炎疫情对长三角地区竞赛表演业产生较大影响。长三角地区竞赛表演业的发展经验为:探索协同办赛新机制,打造产业发展新格局;探索赛事数字化转型,培育体育赛事新模式;探索多元主体办赛模式,提升赛事运作专业化水平;发挥体育赛事多元功能,促进“体育+”“+体育”融合发展;探索精细化办赛模式,全面提升安全办赛水平。但长三角地区竞赛表演业仍然存在赛事质量有待进一步提升、赛事效益有待进一步提高、体育赛事“放管服”改革有待深化等问题。未来一段时间,促进长三角地区竞赛表演业发展需要从完善竞赛管理服务体系、打造高水平体育赛事品牌、推动体育赛事数字化转型、推动长三角体育赛事一体化发展等方面入手。
<<The sports competition performance industry is the main engine of sports industry,which plays an extremely important leading role in the high-quality development of sports industry. Under the joint action of government policy guidance and market innovation,the competition performance industry in the Yangtze River Delta has achieved rapid development in recent two years. At present,the Yangtze River Delta competition shows the trend of steady growth in industrial scale,continuous improvement in scale of sports events,vigorous development of brand sports events,increasingly significant overall benefits of events,continuous improvement of occupation events,increasing standards of running competitions,and continuous improvement of market environment. However,the COVID-19 pandemic also causes huge losses to the Yangtze River Delta sports competition performance industry. Main development experience:Explore a new mechanism for co-hosting competitions;create a new pattern of industrial development;explore the digital transformation of sports events and cultivate a new model of sports events;explore the multi subject competition mode and improve the professional level of competition operation;release the multiple functions of sports events;promote the integrated development of “sports+”“+sports”;explore the refined competition mode;comprehensively improve the level of safe competition. However,there are still some problems in the competition performance industry in the Yangtze River Delta,such as the quality of events needs to be further improved,the efficiency of events needs to be further enhanced,and the reform of “release,management and service” of sports events needs to be deepened. In the future,to promote the development of competition performance industry in the Yangtze River Delta,we need to improve the competition management service system,create a high-level sports event brand,promote the digital transformation of sports events,and promote the integrated development of sports events in the Yangtze River Delta.
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