当下正处于百年未有的科技大变局之中,数字技术蓬勃发展,新冠肺炎疫情的冲击进一步加速了数字技术与文化创意产业的结合。在多项政策支持、金融服务支持和活动合作支持下,文创企业云集贤城,文创载体、文化空间如雨后春笋般地成长起来,文化品牌群星闪耀、熠熠生辉,南上海文化创意产业集聚区初具形态。数字技术通过效率提升和结构升级从创作、生产、消费和流通各方面赋能文化创意产业。数字时代,奉贤要进一步加强政策支持、提升服务能级和扩大品牌影响,立足奉贤文化创意产业发展基础,做大做强既有的优势产业,积极拥抱数字化时代,以“数字江海·文耀新城”为牵引,推进文创产业“上云、用数、赋智”,推动线上线下相互融合,打造文化创意之都。
<<At present,digital technology is booming in the great change of science and technology that has not been seen in a century. The impact of the COVID-19 epidemic further accelerated the integration of digital technology and cultural and creative industries. With the support of a number of policies,financial services and activity cooperation,cultural and creative enterprises gathered in Fengxian,cultural and creative carriers and cultural space mushroomed,cultural brands glittered and glittered,and the cultural and creative industry cluster in South Shanghai began to take shape. Digital technology enables cultural and creative industries from the aspects of creation,production,consumption and circulation through efficiency improvement and structural upgrading. In the digital age,Fengxian should further strengthen policy support,improve service level and expand brand influence,based on the development foundation of Fengxian cultural and creative industry,expand and strengthen existing advantageous industries,actively embrace the digital age,take the “digital Jianghai Wenyao new city” as the traction,promote the “cloud,digital and intellectual” of cultural and creative industry,and promote the integration of online and offline,build the cultural and creative capital.
<<Keywords: | Digital TechnologyDigital AgeSouth Shanghai Cultural and Creative Industry ClusterCultural and Creative Capital” |