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    2021年京津冀文旅产业融合发展与提升报告

    摘要

    本报告全面系统地分析了京津冀文旅产业融合的现状,总结文旅产业融合的形式、途径、存在的问题,并从产业融合的视角,构建文旅产业综合发展指标评价体系,测算文旅产业综合发展水平。主要研究结论有以下几点。第一,2008~2018年,京津冀总文化产业和总旅游产业发展水平均呈现上升趋势,京津冀三地之间的两大产业发展水平差距较大。第二,2008~2018年,京津冀地区文旅产业耦合协调度稳定上升;到2018年,北京市融合等级为初级协调,而河北和天津仅达到勉强协调。第三,消费需求、科技创新、人力资源以及市场供给均对京津冀文化产业和旅游产业协调发展具有显著的影响;而政府规划对文旅产业协调发展的驱动作用尚不明显;基础设施对文旅产业协调发展具有显著的负向作用。本报告从四个角度提出促进文旅产业融合的对策建议:刺激居民的消费需求,增加可支配收入;加大区域技术创新投入,营造良好的技术支持环境;积极培育复合型人才,壮大文旅产业顶层设计力量;扩大文旅产业市场供给,满足消费者文化旅游产品需求。

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    Abstract

    Both the cultural industry and the tourism industry have the characteristics of low energy consumption and high added value. The two major industries have been positioned as the country’s strategic pillar industries. Various provinces and cities actively responded and firmly promoted the construction of a culturally strong tourism province. China promotes the coordinated development of three areas,and the integration of cultural tourism is an important prerequisite for realizing the common development of the three regions. There are three conclusions:First,from 2008 to 2018,the developing levels of the three areas are overall rising and the provinces gap is bigger. Second,from 2008 to 2018,the coupling and coordination degree of cultural and tourism industry in the Beijing-Tianjin-Hebei region increased steadily. By 2018,Beijing’s integration level is primary coordinated,while Hebei and Tianjin are only barely coordinated. Thirdly,the results show that consumer demand,scientific and technological innovation,human resources and market supply have a significant driving effect on the coordinated development of cultural industry and tourism industry in Beijing-Tianjin-Hebei region. However,the driving effect of government planning on the coordinated development of cultural tourism industry is not obvious. Infrastructure has a significant negative effect on the coordinated development of cultural tourism industry. Based on the above conclusions,this paper proposes countermeasures and suggestions to promote cultural and tourism integration from four perspectives:to enhance residents’ consumption demand and increase disposable income;to strengthen regional technological innovation investment and create a good technical support environment;to actively cultivate interdisciplinary talents and strengthen the top-level design power of cultural tourism industry;to expand market supply of cultural tourism industry to meet consumer’s demand for cultural tourism products.

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    作者简介
    张娜:张娜,北京交通大学经济管理学院副教授,硕士生导师,研究方向为文化产业、公司治理、企业投融资。
    田永兰:田永兰,北京交通大学经济管理学院在读硕士研究生,研究方向为产业安全。
    吴荣正:吴荣正,北京交通大学经济管理学院在读硕士研究生,研究方向为产业安全。
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