结合电子竞技线下赛事蓬勃开展的现状,本文综合运用文献研究法、访谈研究法和实地考察等方法,对中国现有的商用综合类场馆、通用型主题电竞场馆和专业型电竞场馆这三类电竞场馆生态进行梳理,指出专业型电竞场馆近年来的发展现状以及运营中的成本居高不下、场馆业态单一和补贴优惠政策兑现滞后等问题。结合新冠肺炎疫情下各地促进电竞场馆发展的政策、社会及技术环境因素,针对中国电竞场馆未来的发展提出建议:控制新建专业型电竞场馆总量、优化布局,开拓多元化的投资方式,充分利用商圈流量,构建综合业态、多元化商业模式,政府部门加快扶持政策及时落地与有效执行。
<<This report analyzes the ecology of current Esports venues in China:commercial comprehensive venues,general theme Esports venues and professional Esports venues in the background of vigorous development of offline Esports events. The main research methods are literature research,interview research and onsite investigation. It offers insights into the current situation of the development of professional Esports venues in recent years and pointed out issues such as high construction and operation costs,single layout planning of venues and lagging implementation of preferential subsidy policies. Combined with the policy,social and technical factors during COVID-19 epidemic,the following suggestions are offered for the future development of Esports venues in China:controlling the total amount of newly built professional Esports venues;optimizing the layout;exploring diversified investment methods;making full use of the flow in business districts;building comprehensive business format and diversified business models;timely and effective implementations of support policies.
<<Keywords: | EsportsEsports VenuesEsports Event |