“让中华文化走出国门,向世界发出中国声音”是时代赋予主流媒体的历史使命,在这样的背景下,加强和改进国际传播工作也成为媒体机构面临的重大课题之一。作为文化“走出去”战略的坚定践行者,芒果TV积极探索文化出海新模式,形成了与众不同的网络视听国际传播芒果模式,打造出了自主、自控的出海平台——芒果TV国际App,并成功制作出一批优秀的原创节目。同时,芒果TV积极探索新模式,创新互联网化的新表达,打造“芒果季风”周播短剧剧场,并通过小芒电商平台、线下实景娱乐产业等方式全方位、多维度开发IP。未来芒果TV将持续发挥自身优势,以自制华语内容为平台核心竞争力,产出更多面向国际传播的优质作品。
<<Under the background of Chinese culture going global,it has become a major topic to strengthen and improve international communication. As a firm implementor of the strategic mission of “culture going global”,Mango TV has actively explored a new mode of culture going global,formed a distinctive Mango mode of online audio-visual international communication,built an independent and self-controlled platform for going global—Mango TV International APP,and successfully produced a number of excellent online audio-visual programs. At the same time,Mango TV actively explores new models,innovates new expressions of Internet,builds “Mango Monsoon” weekly short drama theater,and develops IP in an all-round and multi-dimensional way through Xiaomang e-commerce platform,offline real entertainment industry and other ways. In the future,Mango TV will give full play to its own advantages,always adhere to the home-made Chinese content as the core competitiveness of the platform,and produce more high-quality works for international communication.
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