The booming of the future media will bring pressure to mainstream media as well as opportunities for its transformation. The construction of new mainstream media has achieved many phased achievements in recent years. Based on changes in multiple factors such as policy，income，technology，and external pressure，this research takes the central-level mainstream media client as an example to summarize the outstanding characteristics of the construction of new mainstream media，and proposes thinking change strategies for the future planning of new mainstream media. This study believes that market-oriented exploration is one of the development priorities of the in-depth construction of new mainstream media，which has reference significance for the in-depth construction of mainstream media in the future.