In the era of mobile Internet，a large number of Internet products have had a profound impact on our daily life. People divide the body and spirit into two places，guaranteeing the survival of the body offline，while providing spiritual sustenance online. For modern human beings，who have become highly dependent on Internet resources，it is urgent to change and upgrade our industrial age thinking mode，so as to give full play to the powerful role of production tools in the new era. Therefore，in this era of social division of labor gradually divided，how to change the outdated industrial ideas，understand the relationship between people and network media，so as to make the constantly upgraded and improved Internet new media truly for their own use，is the main discussion content of this paper.