本文以四川文化产业为例,具体分析了文化产业中文化与经济结合的三种商业模式,包括文化产业核心层的商业模式——以大集团化模式为主,文化产业外围层的商业模式——包装特色文化资源模式,文化产业相关层的商业模式——承接文化产业核心层、外围层的产业链模式,进而对四川文化产业的商业模式创新进行了全面总结。
<<This paper is a case study of the culture industry of Sichuan province,and it makes a detailed analysis of three commercial modes that happen when culture and economy is integrated together in the culture industry.The three modes include:the commercial mode of the core layer of the culture industry,which puts emphasis on giant group,the commercial mode of the external layer of culture industry which emphasizes the packaging of featured culture resources,and the commercial mode of relevant layer of the culture industry which connects the core layer mode and the external layer mode,and the paper thereby seeks to make a comprehensive conclusion on the creative commercial modes of the culture industry of Sichuan province.
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