联盟式经营是当前国际演出业实行市场化经营的一种业态。在美国,剧院联盟已经形成成熟的运作机制和管理体制,在演出市场中发挥着重要的平台性作用。我国演出业中的联盟式经营也开始成为近年来的一种新业态和新趋势,但同时也面临着种种发展瓶颈。借鉴美国经验,解析联盟经营的中国特点与现实困境,大力推进体制机制改革,是推动我国演出业联盟式发展的重要路径。
<<Operating in alliance is a common business format in the current international market sector.In the United States,Theatre Alliance has formed a mature operation mechanism and management system,and played an important platforming role in the performance market.At the same time,operating in alliance is a new try in China to explore market-oriented development of the performing market,and also facing many bottlenecks.Analyzing the experience of the theater alliance in American,discussing the features and practical difficulties in China,and promoting the reform of institutional mechanisms,is a main means to promote the development of performing market.
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