In the new wave of technology，holographic projection will change our view of things and have a great impact on all fields of life，including business，education，science，art and health care. With the development of augmented reality（AR），artificial intelligence （AI），virtual reality （VR） and other technologies，the design and presentation of immersive experience are constantly innovating. In the next five to ten years，immersive experience and multiple experiences will bring great opportunities for global economic develop-ment. This paper will firstly introduce how to combine holographic projection with computer and communication technology to influence and reshape the growing immersion experience field，and then analyze three cases of immersive experience in China and abroad. On the one hand，the market opportunities will be addressed，from the perspective of market demand，economic development，policy support and rich experience，on the other hand，the article will analyze the challenges of immersive experience in terms of economy of scale，artistic integrity，difficulty in technical implementation，cultural content，data transparency，information security and privacy. Finally，the author will express the future prospect of scientific and technological innovation in the development of immersive cultural experience.