文化IP的挖掘整理和产业化转化,以及与高新技术相结合的旅游场景打造是解决文旅融合产品文化内涵和创意载体不足、满足游客更加美好的旅游需求的核心和关键,是疫情防控时期文旅消费的新需求。基于文旅融合发展存在的问题和解决的关键,文化IP“场景云”生态系统应运而生,该系统以文化IP开发为核心,结合科技手段,为文旅项目研发智慧系统和提供场景体验,为地域品牌进行推广和文旅开发提供个性化解决方案。城市智慧艺术景观作为该系统的子产品,以“文化+科技”的概念,在外观上体现本地化人文历史元素,为游客提供休息、娱乐和智能体验服务,推动智慧文旅终端落地。
<<The excavation,collation and industrialization of cultural IP,as well as the creation of tourism scenarios combined with high and new technologies,are the core and keys to meet the increasingly beautiful tourism needs of tourists by solving the problems of insufficient cultural connotation. It is a new demand for cultural and tourism consumption in the post-epidemic era. The Cultural IP “Scene Cloud” ecosystem emerges at the right moment. This research and development takes cultural IP development as the core and combines scientific and technological means to develop intelligent system and scene experience for cultural tourism projects,and provides personalized solutions for regional brand promotion and cultural tourism development. The urban intelligent art landscape,as a sub-product of the research and development,embodies localized humanistic and historical elements with the concept of “culture + technology”,which can provide tourists with rest,entertainment and intelligent experience services and promote the landing of intelligent cultural tourism terminals.
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