“智慧旅游”这一创新概念在2010年被提出。原国家旅游局将2014年中国旅游主题确定为“智慧旅游年”,表明我国智慧旅游时代的正式到来。近年来,在文化产业和旅游产业不断融合发展的同时,5G、人工智能、大数据、VR、AR、区块链、物联网等智能技术的变革,已成为文旅产业转型升级的重要引擎。要通过深化“互联网+旅游”,构建起以互联网技术为代表的数字旅游经济体系,进而推动我国旅游业走向高质量发展阶段。智慧文旅成为修补新冠肺炎疫情所带来的文旅经济缺口的关键路径,在疫情防控以及经济社会发展中发挥了积极作用,展现出巨大的发展潜力,成为文旅产业高质量发展的新动能。智慧文旅无疑将成为疫情防控时期文旅产业转型升级的重要方向。
<<The innovative concept of “smart tourism” was put forward in 2010. The former National Tourism Administration has designated 2014 as the “Year of Smart Tourism” as the theme of China’s tourism,indicating the official arrival of the era of smart tourism in China. In recent years,with the continuous integration and development of cultural and tourism industries,the transformation of smart technologies such as 5G communication,artificial intelligence,big data,VR/AR,blockchain,and Internet of Things has become an important engine to optimize the transformation and upgrading of cultural and tourism industries. Through deepening “Internet + tourism”,we should build a digital tourism economic system represented by Internet technology,and then promote China’s tourism to the stage of high-quality development. Smart tourism has become the key path to bridge the cultural and tourism economic gap caused by the epidemic. It plays a positive role in epidemic prevention and control as well as economic and social development,shows strong growth potential,and becomes a new driving force for high-quality development of the cultural and tourism industry. Smart cultural tourism will undoubtedly become an important direction of the transformation and upgrading of the post-epidemic cultural tourism industry.
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