2010 is China’s ending year of the “Eleventh-Five-Year” period.After the sustained development of the “Eleventh-Five-Year” period，China’s comprehensive national strength has greatly improved，the promotion of China’s Culture has gone into one of the best periods of development，and initially formed the scientific and harmonious cultural construction environment of the socialist economic construction，political construction，cultural and social construction of the “quaternity”.It is this optimization of the overall cultural development environment led to the continued practice of the national cultural innovation progress.From 2009 to 2010，the localized salient has come into existence in the total gradual progress of national cultural innovation，and it is mainly reflected that the deepening of the cultural system，which involves the reform of theatre troupes and publishing system as the core，stimulated the local cultural system innovation；the incentive policies of the eastern region’s cultural industry development led to the demonstrative institutional effect and the type of cultural industries represented by animation industry and the establishment of the key system represented by the investment and financing policies led to the practice of national cultural innovation.The Intangible Cultural Heritage Law of PRC（Draft）has entered the review process of National People’s Congress Standing Committee，at the same time，during the year of 2009 and 2010，there are internal requirements of the deepening of the cultural management system，the establishment of national incentive system of content innovation which is focused on the safeguarding of property rights and the transformation promotion of the cultural development mode from the extension as the base to the intension as the base.