洛阳作为著名古都,拥有丰富的历史文化资源。洛阳市通过引进重点文旅项目、开展文化惠民活动等措施来提升城市旅游品质,通过加强媒体宣传和开展国际人文交流活动来扩大文化影响力。但与其他古都城市相比还有一定的差距,在文旅产业转型升级的背景下还有短板需要补齐,特别是文旅资源开发与利用的广度与深度有待进一步提升。洛阳的文化资源开发需要深入挖掘优秀传统文化的深刻内涵和时代价值,探索优秀传统文化在当代的表达方式,以契合人民大众的审美情趣和文化需求。同时,加强数字化技术和新媒体传播模式的应用,融合新业态,延伸产业上下游链条,促进文旅产业优质高效发展。
<<As a prominent ancient capital,Luoyang enjoys profound historical cultural resources. Luoyang City promotes the quality of city tourism by introducing major cultural tourism programs and implementing cultural activities to benefit people’s interest. And it expands its cultural influence by strengthening media publicity and expanding international cultural and people-to-people exchanges. However,there is still a gap in its development compared with other cities which were once ancient capitals. Against the background of the transformation and upgrade of cultural tourism industry,there are still weak links to be improved,especially the breadth and depth of the development and utilization of the cultural tourism resources. The development of cultural resources in Luoyang needs to explore the profound connotation and value of the times of the best of traditional culture,the expression form of the best of traditional culture in modern times to satisfy people’s aesthetic taste and cultural needs. At the same time,Luoyang needs to enhance the application of digital technology and new media communication mode,integrate new models,extend the industrial upstream and downstream chain to promote the high-quality and efficient development of cultural tourism industry.
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