Regional culture of Henan province is the core of central plains culture. Against the background of promoting Yellow River culture，regional cultural symbol communication of Henan province is of significance in shaping the image of Henan and creating cultural brand “Hometown Henan”. In recent years，there emerges many successful cases in the regional cultural symbol communication of Henan province. However，there are also problems，such as lack of refining of cultural symbol and limited routes of communication. Therefore，it’s essential to advertise and plan well，introduce and cultivate high-end talents of cultural industry，use integrated marketing communications well，further develop cultural brand “Hometown Henan”，revitalize and take advantage of intangible cultural heritage symbol，overcome the phenomenon of “culture discount” to promote the regional cultural symbol of Henan province to go out better.