The implementation of the integrated strategy of cultural tourism and cultural creativity is an important measure to accelerate the transformation and upgrading of cultural tourism industry in Henan province as well as an important measure to inherit and carry forward the excellent traditional Chinese culture and meet the people’s growing needs for a better life. In recent years，relying on rich cultural resources，Henan province has driven cultural tourism through virtue of cultural creativity and gained remarkable achievements through integration of culture and tourism，expansion of cultural market entities and cultivation and innovation of cultural tourism brand. Taking account of rich cultural resources of Henan province，great potential for improvement of cultural tourism industries and endless possibility of cultural tourism to meet people’s growing needs for a better life，the integration of culture，tourism and creative industries is still in its infancy with much potential to be tapped. Based on this situation，Henan province should grasp opportunities offered by national strategies，strengthen top-level design，deepen institutional reform，integrate cultural resources，emphasize the quality of the contents to deepen the integration of cultural tourism and creative industries. Simultaneously，Henan province should foster aesthetic-oriented competitiveness and productivity to develop Henan’s cultural tourism and reap rewards both in social benefits and economic returns.