当前我国旅游景区普遍存在开发水平较低、业态不丰富、过度依赖门票收入、无法满足游客深层次需求等问题,亟须进一步补齐旅游业短板。在政府财政压力较大的背景下,在旅游行业推广PPP模式可有效缓解政府资金压力,吸引高质量的社会资本进入旅游领域。本报告在研究旅游行业发展现状和发展趋势的基础上,结合有关案例着重分析旅游行业应用PPP模式的应用场景、运作模式,主要包括全域旅游PPP运作、文旅特色小镇PPP运作,归纳总结旅游项目应用PPP面临的法律复杂、“重建设、轻运营”、房地产化倾向严重等问题与挑战,并提出了有针对性的建议,以期对旅游行业应用PPP模式提供参考借鉴。
<<Vigorously developing tourism is conducive to speeding up the formation of a new development pattern of “taking the domestic circulation as the main body and promoting each other by domestic and international double circulation”. However,at present,there are many problems in China’s tourist attractions,such as low level of development,lack of business forms,excessive dependence on tickets,unable to meet the deep needs of tourists and so on. Therefore,it is urgent to make up the short board of tourism industry. In the post-epidemic period,under the background of large financial pressure on the government,the promotion of PPP model in the tourism industry can effectively solve the financial pressure on the government and attract high-quality social capital to enter the tourism field. Based on the study of the current situation and development trend of tourism industry,this paper focuses on the application scenarios and operation modes of PPP mode in tourism industry,summarizes the problems and challenges in the application of PPP mode in tourism projects,and puts forward corresponding suggestions,so as to provide reference for the application of PPP mode in tourism industry.
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