China’s publishing industry has developed into a relatively mature industry.

Its publications catalog keeps expanding；the operating income and total profit are also growing steadily；and more emphasis is now put on the quality rather than quantity of its publications. In addition，all kinds of excellent works have been published under favorable policies；the integration of capital and finance has been used to promote the development of the industry；digital publishing has played a leading role in the transition process and Chinese publishers are trying hard to enhance their international communication capacity by “going global”. China’s listed publishing companies are stepping into a new era of development. They have witnessed a steady growth of publishing business，though content production still needs to be improved. China’s publishing market grows more mature and digital publishing is expected to boost the growth of China’s publishing industry. There are four development trends in the industry：content-centered；platform construction；mobile publishing；and the birth of “publishing banks”. Though China’s publishing industry is faced with some challenges，there will be greater investment opportunities as the industry calls for more original publications and accelerates its pace of integration with other industries such as science & technology and finance.