广州十三行是古代海上丝绸之路的发祥地之一,在近代中西贸易交流史上扮演着极其重要的角色。本文从荔湾本土文化发展的角度进行初步探讨,提出以十三行遗址为核心,建设“世界商业文化名街”、打造十三行生态博物馆群旅游精品路线、重建十三行标志性建筑、推广十三行品牌商标,擦亮“21世纪海上丝绸之路”文化品牌。
<<Guangzhou Thirteen Hong was the birthplace of the ancient Maritime Silk Road and played an extremely important role in the modern history of trade exchanges with foreign countries. How to excavate and protect Thirteen Hongs commercial cultural sites and establish cultural brand?According to preliminary study from the perspective of local culture development in Liwan District,Guangzhou should take Thirteen Hongs cultural sites as the core to establish “World’s Commercial and Cultural Street” and create ecosystem museums tourism routs. Besides,the landmarks should be reconstructed,as well as the promotion of Thirteen Hongs brand names to polish the “21st Century Maritime Silk Road” cultural brand.
<<