中国境外传媒投资渐成投资热点。尤其是近年来,以中国互联网企业为代表所进行的海外传媒投资日渐受到人们的关注。本报告对中国传媒企业走出去的必要性及进行境外传媒投资的发展阶段进行了梳理,对近年来尤其是2015年的海外传媒投资情况和在海外投资面临的问题进行了分析,并提出了相应的对策建议。
<<China’s overseas media investment has gradually become a hot topic. In recent years,it has gained growing attention as China’s companies,internet companies in particular,have stepped up their efforts to invest in overseas media industry. This report illustrates the need for China’s media companies to go global and introduces the four development stages of their overseas investment. The report also analyzes Chinese companies’investment in overseas media industry in 2014 and 2015 and the problems they have to deal with. It then suggests some possible solutions.
<<