在经历了2014年“并购潮”之后,2015年中国传媒业并购理性回归。在政策红利持续刺激、渠道内容资源强势驱动下,传媒产业借助“互联网+”的推动开始逐步走上整合转型之路。传媒并购市场既有业外资本的汹涌来势,也有业内企业之间的整合趋势。与此同时,各大龙头传媒企业继续发力,全方位布局进一步打通全媒体产业链,传媒并购日臻成熟。
<<After experiencing the “Tide of Merger” in 2014,the merger of Chinese media industry has been rationally regressing since 2015. With the constant stimulation of policy dividend and the powerful motivation of channel content resources,media industry started to gradually integrate and transit in virtue of the propulsion of Internet plus. The merger market of media was not only bombarded with capitals outside media business,but ushered in the trend of integration among enterprises inside the media business. In the meantime,each leading enterprise of media industry played its part,further opening up the industrial chain of all-media through all-round layout,from which it could be told that the merger of media industry has been increasingly mature.
<<Keywords: | MergerInternetMedia Industry |