自改革开放以来,中国经济的迅速发展吸引了世界的目光。中国经济是世界经济的重要组成部分,中国的经济形象是中国国家形象的重要构成。塑造良好的中国形象,经济形象是重要考量。通过分析中国外文局对外传播研究中心第三次中国国家形象全球调查数据,发现:海外受访民众对中国的经济形象总体上持肯定态度,中国在国际社会上呈现出一个经济发展迅速,对世界经济有影响力并且有责任感的大国形象,中国的品牌企业也开始走出国门,海外受访民众比较看好未来中国经济的发展趋势,但也存在一些负面看法,包括:中国贫富差距较大、中国企业进入本国后会构成挑战和威胁等。我们提出,可通过在遵循新闻传播规律的基础上创新对外经济报道,使报道更加符合外国受众的阅读习惯,并充分利用新媒体渠道加强报道,向世界更好地诠释中国的经济面貌。
<<The rapid development of China’s economy has attracted attention of the whole world since the reform and opening up. China’s economy is an important part of world economy,and China’s economic image is an integral part of China’s national image. Economic image is a significant consideration of China’s good image construction. By analyzing data from the third wave global survey of China national image carried out by Center for International Communication Studies,China Foreign Language Publishing Administration,this report discovers that by the large,overseas people from eight countries(America,Russia,Japan,Britain,Australia,India,Brazil,South Africa)holds positive attitude toward China’s economy. In their eyes,China’s economy is developing fast,having great influence on global economy. Economically speaking,China is a responsible country,and more and more China’s brands are advancing towards the world. Although foreign public think highly of China’s economy,negative opinions still exist. For example,large gap between the rich and the poor in China,challenges and threats brought out by China’s enterprises when they entering native countries. The paper suggests that we should innovate economic news report for abroad on the basis of obeying rules of communication,making news stories more accord with reading habits of foreign audience,and take full advantage of new media,presenting better interpretations of China’s economic image to the whole world.
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