对外文化投资是实施文化“走出去”和“引进来”战略的重要抓手。作为全国文化中心和国际交往中心,近年来,北京对外文化投资持续快速增长。本文在梳理北京对外文化投资总体情况的基础上,分析了其对外文化投资的主要特点,并针对政府和企业两个层面存在的主要问题和困难,提出了七点对策建议。
<<Outbound cultural investment is an important way to implement the strategy of “Going Global” and “Bringing in”. As the country’s cultural center and international exchange center,Beijing has seen sustained rapid growth of outbound cultural investment in recent years. Describing the development of outbound cultural investment by Beijing companies during the last few years,the essay analyses characteristics of such investment,and puts forward seven policy suggestions to tackle difficulties and problems in such investment at both the government and the company levels.
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