2016年,国际风云变幻,地区热点频发,互联网国际舆论场热点频出,国际涉华和国家涉外两类热点对我国国际传播能力提出新的考验。从“一带一路”、杭州G20峰会、南海仲裁、第三届世界互联网大会、里约奥运会等热点可以看出,我国在塑造国际形象方面正从以往的“他塑”转为“自塑”。未来,应通过创新国际传播理念、方式和机制,提升互联网传播力和国际舆论引导力,努力提升我国在国际舆论场中的影响力。
<<With the change of global pattern,there is an increase of China-relevant news topics arising in the global communication,which puts forward a new challenge to China. Such as The Belt and Road,G20 Hangzhou summit,South China Sea Arbitration,3rd World Internet Conference,Rio De janeiro Olympic Games,all these news topics make an improvement of shaping China image in the world. It is also suggested that,to improve the self-global influence,China should bring forth new ideas in international arena promote the soft power in the global internet communication.
<<Keywords: | Media ConvergenceForeign CommunicationInternet International Public Opinion FieldInformation Interaction of New Media |