In 2016，Hubei Province issued “Three-year Action Plan of National Reading”.Under the guidance of Changjiang Publishing and Media Group（stock） Co.Ltd.，Hubei Xinhua Bookstore Group Co.Ltd.（hereinafter referred to as Hubei Xinhua） played a leading role in the construction of Hubei public cultural service system，achieving success from the following three aspects which are the reconstruction and design of the entity bookstores，innovation of the book sales model and Hubei Xinhua cultural soft power，which is a strong impetus to brand building of the national reading activity “Scholarly Jingchu and Hubei Culture”.