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2014年2月26日，习近平总书记就做好北京发展和管理工作发表了重要意见，指出北京要明确城市战略定位，坚持和强化首都全国政治中心、文化中心、国际交往中心、科技创新中心的核心功能，深入实施人文北京、科技北京、绿色北京战略，努力把北京建设成为国际一流的和谐宜居之都。新时期的北京城市战略定位赋予了北京城市形象新的内涵，也为其国际传播提出了新的目标与任务。北京通过外宣、外事两条主线的协调、配合，已经形成了全方位、多层次的对外传播体系与人文交流机制。在继承历史经验和资源的基础上，北京需要进一步整合资源、拓宽思路，推动北京城市国际形象的建设与传播，更好地提升北京国际竞争力，为北京建设国际一流的和谐之都创造良好的国际舆论环境。
<<On February 26，2014，Xi Jinping，General Secretary of the CPC Central Committee，made an important remark on Beijing's development and management，He stressed that Beijing should clearly develop its strategic positioning，adhere to and enhance its functions as the country's political，cultural，international exchange，and scientific discovery ＆ technology innovation center. Beijing's goal，to be the world-class metropolis that is harmonious and livable，updates its desired image and also brings about new tasks for the construction and international communication of that image. Based on the comprehensive and multi-level international communication and People-to People exchange mechanism，Beijing strives to promote its international image in the new era to enhance its international competitiveness as well as to serve for the enhancement of the capital function as “four centers”.
<<| Keywords： | Information DisseminationInternational ExchangeHarmonious and Livable MetropolisPeople-to-People Exchange |
