本项研究的核心目的在于让受众全面、立体地了解泰国民众对中国的看法和评价。包括让受众通过定量研究,了解泰国民众对中国国家形象、中国核心政治话语和理念的认知,探究泰国民众触媒习惯、了解涉华信息的主要渠道和主要信息需求,以及对相关报道的评价情况;还包括通过舆情监测手段,总结泰国主流媒体涉华信息特点,定位涉华正面、负面舆情主要信息源并制定媒体合作和对冲宣传策略。
<<The purpose of this study is to fully understand the views and evaluation of China by Thai people. Including through quantitative research to understand Thai people’s perception of China national image,China core political discourse and ideas,to explore Thai people’s media habits,to understand the main channels and major information needs related to China,as well as the evaluation of relevant reports. And through public sentiment monitoring means summarize the characteristics of China related information in Thailand mainstream media,such as information volume,reporting field,emotional tendency,etc.,locate the positive or negative public sentiment of the main sources,develop media cooperation and publicity strategy.
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