当前电影、电视剧、电视综艺、纪录片等中国影视艺术的主要形态,在国际传播中虽然表现出不少共性,但也存在一些值得差异化分析的不同现象,如电影的价值引领力问题、电视剧的地域性问题、电视综艺的引进与输出问题、纪录片的中外合作问题,同时这些独特性需要放置到国内外影视艺术发展的现状中观察。纵观近年来中国影视艺术的国际传播,取得了不少成绩,转变了不少思路,厘清了不少理念,中国意在不断提升国际传播力的举措逐渐发挥作用。但同样需要看到,中国影视艺术的国际传播能力和效力的提升,尚任重而道远。
<<At present, the main forms of Chinese film and television art, such as films, TV dramas, TV variety shows and documentaries, show many commonalities in international communication, but there are also some different phenomena worthy of differential analysis, such as the value leadership of films, the regionality of TV dramas, the introduction and output of TV variety shows, and the Sino foreign cooperation of documentaries, At the same time, these uniqueness need to be observed in the current situation of the development of film and television art at home and abroad. Throughout the international communication of Chinese film and television art in recent years, many achievements have been made, many ideas have been changed and many ideas have been clarified. China's measures intended to continuously improve the international communication power have gradually played a role. But we also need to see that there is still a long way to go to improve the international communication ability and effectiveness of Chinese film and television art p> <<