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    新冠肺炎疫情下中国冰球运动发展现状、机遇与挑战(2020~2021)

    摘要

    本报告首先梳理了在新冠肺炎疫情的影响下全球和我国冰球运动的发展现状。全球冰球赛事由全面停摆至艰难重启,冰球装备市场遭受重创。在我国疫情得到有效控制的情况下,我国冰球赛事稳步开展、冰球培训业缓慢恢复、职业冰球人才训练受到约束。本报告随后分析了在疫情防控常态化背景下我国冰球运动面临的一系列挑战,即赛事停摆导致竞技水平与市场化水平“双低”、冰球培训业经营困难加剧、职业冰球俱乐部面临人才流失与日常运营困难双重压力、反兴奋剂形势依然严峻,但同时因政策助力和冰球行业自身变革,我国冰球运动迎来发展机遇。最后,本报告提出了后疫情时代统筹推进疫情防控与冰球赛事有序恢复、多措并举破解冰球培训之困、深化职业冰球俱乐部改革以及完善反兴奋剂治理体系等建议,为推进我国冰球运动高质量发展提供参考借鉴。

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    Abstract

    This report reviews the current situation of global ice hockey under the impact of COVID-19 firstly. It finds that the ice hockey market has been hit hard. China’s ice hockey has also been greatly affected. Under the effective control of the epidemic in China,the ice hockey events are growing steadily,its training industry is recovering slowly,and the professional talents training is limited. Then this report analyzes a series of challenges faced by China’s ice hockey in the context of the normalization of the epidemic. That is,the “double low” level of competition and marketization caused by the suspension of events,the aggravation of difficulties in the management of the ice hockey training industry,the difficulties of talent flow and daily operation of professional ice hockey clubs,and the grim situation anti-doping movement. Nevertheless,the ice hockey in China also ushered in the opportunities of policy support and the reform of the ice hockey industry itself. Finally,the report puts forward some suggestions like to comprehensively promote epidemic prevention and control and orderly recovery of ice hockey events in the post epidemic period,take multiple measures to solve the difficulties of ice hockey training,deepen the reform of professional ice hockey clubs and improve the doping control system etc.,so as to provide reference for promoting the high-quality development of ice hockey in China.

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    作者简介
    宋赫民:宋赫民,经济学博士,北京体育大学体育商学院副教授,研究方向为体育赛事管理、体育消费行为。
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