Constructing a “dual circulation” of development model，developing the sports industry，promoting sports consumption，making sports a new economic growth point，meeting the diverse development needs of the regional sports industry，and exploring new development paths for the sports industry. The traditional tourism industry also requires sports characteristics，such as repeated consumption，gathering customers，communication function，to solve growth challenges. Culture can forge the brand；sport can form the image and tourism can conduct the design. Traditional sports integrated with culture，tourism，business，education and medicine elements can be the force to the sustainable development of the regions. This study takes China Eco-quadrathon Open Tournament as examples，trying to provide new development ideas for original sports with local characteristics.