在供给侧结构性改革的时代背景下,体育与旅游产业的融合发展已成为行业发展新业态,其中全域旅游示范区与马拉松赛事的融合具有典型意义。在分析二者内在融合逻辑的基础上,报告以2015~2020年在首批国家全域旅游示范区内开展过的马拉松赛事为研究对象,从融合发展整体态势、地区发展状况、赛事质量、赛事延续率和赛事品类五大方面分析了目前全域旅游示范区与马拉松赛事的融合状况,并提出了政策推动、因地制宜、打造精品赛事、培育赛事文化及加强人才培养的针对性发展建议。
<<In the context of the supply-side structural reform,the integrated development of sports and tourism industries has become a new form of industry development,among which the integration of the global tourism demonstration zone and marathon events is of typical significance. Based on the analysis of the internal integration logic of the two,this article takes the marathon events carried out in the first batch of national tourism demonstration areas from 2015 to 2020 as the research object,and develops the overall situation from the integration,the regional development status,the quality of the event,and the event. The five major aspects of continuity rate and event category analyzed the current integration of the global tourism demonstration area and marathon events,and put forward targeted development suggestions for policy promotion,adapting measures to local conditions,creating high-quality events,cultivating event culture,and strength-ening talent training.
<<Keywords: | Marathon EventsGlobal TourismGlobal Tourism Demonstration AreaSports and Tourism Integration |