The successful bidding of 2022 Winter Olympic Games brought the new opportunity for the development of ice and snow tourism in Beijing and Zhangjiakou，which promote the ice and snow market taking shape in Beijing and Zhangjiakou. The host of the Winter Olympics advances ice and snow tourism in the host city，especially embeded in infrastructure and cultural heritage，tourism image and city brand，tourist number and industrial development and other aspects. This study takes Turin，Italy，Pyeongchang，South Korea，and Chamonix，Grenoble，Alberville，France as examples to summarize their experience in the preparation of the Winter Olympics，the development of sports tourism during the events，and the development of ice and snow tourism after the Olympics. It is expected to provide a reference for the development of ice and snow tourism in Beijing and Zhangjiakou under the background of the 2022 Winter Olympics. At last，we suggest to enhance the linkage of ice and snow tourism in Beijing-Tianjin-Hebei cities，to improve the attractiveness and flexibility of events in response to the impact of the pandemiccimednap，to explore the characteristics of local ice and snow tourism and to build the Olympic heritage.