报告通过对定向运动在我国的传播和发展历程进行梳理,从定向运动赛事着手,分析定向运动旅游发展现状,归纳分析其发展过程中存在的问题,并给出相应的建议和对策。分析定向旅游产业未来发展趋势,探索产业发展方向和路径,对于促进我国旅游产业消费升级、体育旅游产业可持续发展具有重要意义。我国定向运动产业发展现状主要表现为:以政府主导、协会承办、公司运作为主要运营模式;行业发展的地域差异显著,整体关注度不高;赛事品牌初步形成,节事活动规范性逐步提升;品牌定向节事的参与度较高,区域联动效应较强。存在的问题有:定向运动产业基础较为薄弱;体育与旅游融合度不高;赛事组织专业性不足,产品同质化问题严重;定向运动普及度有待提升,存在技术壁垒。对此,我国定向运动产业的发展路径有:赋能智能体育科技,打破技术壁垒;丰富供给侧产品内容、拓宽宣传渠道,逐步引导小众运动向大众化转型;培养更多定向运动领域专业人才。
<<By collating development process and domestic communication of Orienteering,with orienteering events as objects,this study analyzes the development status of orienteering tourism,summarizes the existing problems and gives suggestions and corresponding strategies. Analysis of the future development of orienteering tourism and exploring the development direction and path of industry has important implications for promoting consumption upgrading of tourism industry and sustainable development of sports tourism industry. The current characteristics of orienteering industry are that the government oriented pattern,association undertaking,company operating as the main operations;the regional differences of industry development are significant,and the overall attention is not high;the event brand was initially formed and normalization of festival-related activities has been gradually improved;the participation of brand oriented events is high,and the regional linkage effect is strong. There are also some problems:the foundation of orienteering industry is weak;sports and tourism integration is not ideal;the organization of event is not professional,and products homogenization is serious;popularization of orienteering needs to be strengthened and the technical barriers need to be broken. Development ways include:to develop sports techonology to break technical barriers;to enrich supply-side reform;to broaden publicity channels,to gradually guide the minority movement to the popular transformation;to educate professional talents.
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