2020年伊始,新冠肺炎疫情在全国蔓延,以马拉松赛事为核心的马拉松产业遭受重创。基于此,报告运用文献分析法、数理统计与数据分析法等方法,借助百度指数工具,探究2020年疫情防控常态化时期中国马拉松的发展状况,并为中国马拉松行业的复苏和发展提供借鉴,指明方向。结果显示:受疫情影响,大量线下马拉松延期或被取消;马拉松赛事的恢复集中在下半年,以东部地区为主,疫情防控措施的落实情况和经济发展水平均影响赛事恢复程度;线上马拉松发展势头良好,这在一定程度上释放了跑者需求。据此,在马拉松产业融合、马拉松赛事转型升级、马拉松跑者身心恢复、线上马拉松规范发展等方面提出了发展建议和展望。
<<At the beginning of 2020,the COVID-19 spread all over the country,and the marathon industry suffer a serious defeat. Based on this,this paper uses the literature review,mathematical statistics and data analysis method,with help of baidu index,to explore the development status of China marathon during 2020 outbreaks,as well as to provide the reference and point out the direction of the recovery and development of China marathon in post-pandemic era. The results show that a large number of marathons events have been postponed or cancelled due to the pandemic;Marathon events have been resumed in the second half of the year,mainly in the eastern region,which were influenced by the implementation of pandemic prevention and control measures and economic development;The development of online marathon performed better to release the demand of runners. Accordingly,this paper also provides development suggestions on aspects of marathon industry integration,marathon event transfor-mation and upgrading,marathon runner physical and mental recovery,online marathon normative development.
<<